That was the mantra that Paul Hrvosky handed me when he asked me to redesign his website. He had already built a site using Square Space but had seen my work for artists and knew it could be improved. It did not take long at all; maybe three hours to switch to a theme that allowed him to have his selections at the top (where they should be in my opinion)! And we messed with various aspects of the style and design so that we could really streamline the approach visually and his work would be the dominant feature. He was wonderful to work with and together we were able to quickly come up with a new approach/look that pleased him as well as me. I would share the link to his site, but he has “closed up shop” and has retired from his business and its adventures!