I used the ever popular Avada theme, which is for WordPress, to create a site that strikes one as most elegant. Because this uses eCommerce (in fact WooCommerce which happens to be the most popular and most versatile plugin) we made sure it has what is referred to as a SSL certificate. This means it is encrypted so that people cannot break in to see what is purchased and by whom or with what credit card!
Interesting that the client found me using google to search for someone who was a writer as well as a web designer. I also directed a video for her to show off her fine work in a unique natural setting.