I just created a landing page in order to tie together the three sites I built for myself for my three main interests: web design, crafts, and blogging. This first image show you the top of the new page with a bold logo, a snappy smart looking banner and a link to the most active of my interests, a site to provide a lot of information about varied aspects of my website design expertise and work. The next picture, right below this, shows you the bottom of the page with links to two other areas of productivity: I am a bonafide craft maker juried into the Orange County Artists guild and I regularly participate in their yearly open studio tours. I also am an active blogger and created a site where I invite other artists in the triangle to post an article about their work.
Then yesterday a regular client of mine asked me to make a third website for him to tie in his interests in three different areas, including body building, supplements and coaching. He is quite accomplished at each, and just happens to be my personal trainer at O2Fitness gym here in Chapel Hill.
So, I did what one is expect to do and googled, “Best Practices for Landing Pages”. And wouldn’t you know I got a huge list for what one needs to do to achieve your particular goals. I will summarize what I read and also give you links in case you want to keep these principles in mind for any landing pages you decide to create. And now I will also have to take a look at my own landing page to see if I followed what the best and brightest recommend!
Anyhow, this first expert at the Qualaroo Site talks about how to make conversion optimization work for landing pages. This organization did quite a lot of fancy testing to compare the features of one visual approach to another, and point out these major findings:
1) Do not have too many different visual elements competing for your attention
2) Do not have too many interaction elements (links to new pages or popups) on your page or the user will be distracted
3) Provide a visual demonstration of how your service or product will work so there is a context for use what you are offering
4) The design of logos, headlines, visuals and color schemes should be the same for your advertisements, your landing pages, your blog posts, your emails, so there is a smooth transition from one aspect of your marketing “through to” another.
5) “Respect the Click” and funnel people to specific information when they click on a link you have provided.
6) Ask folks to share the pleasure they have had with you on social media, through Facebook, or Twitter.
There are two other links I am providing so you can do more of the work and read the details yourself about best practices for landing pages. This includes:
Hubspot which describes the importance of “good” visual design, and
Marketo with a substantial video, slide shows as well as white papers about Landing Pages. Very thorough!
Hope you enjoy this links, and I might stop back in on this article to comment now and then if I find something more I like about this particular topic!