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Going Mobile Gets Results

The Latest Research Addresses How Going Mobile Gets Results

For the moment, when on a mobile device like a phone the second and third listing as a search result gets the best attention! And something new I had not hear of, called the Knowledge Graph is moving right along in popularity. This is something I will need to explore. Also what is referred to as the Golden Triangle, now what is that I also ask, will maybe not apply to the mobile phone viewers. Apparently folks used to look at web pages from top left down to bottom right, which makes sense to me because in our English reading culture we read left to right from top to bottom! But now they don’t. Look at the image above which shows you portions of what people see after searching for info about a famous museum.

So here is the latest fancy analysis about how users act on mobile devices, brought to you by a seriously interesting researcher named Justin Briggs.

2020-09-12T22:10:36+00:00December 22, 2014|web design|

Points of View for Needlepoints

This website helps one bring into focus the fine details of needlepoint explored by Ralph Wileman. At the request of the client I added pop-up windows to display very detailed close ups that show the stitches in an almost magnified view.

Ralph Wileman has coined the term “needle points of View” to describe his art pieces that are totally original in design and carefully executed. He has had shows at such prestigious places as the Horace Williams house in Chapel Hill.

Included here is a link a video I made that shows the pieces hung at that particular show.

A note of interest: Ralph was my mentor and teacher of Visual Design when I received my Master’s Degree that focussed on how to use media to get the best results, as defined by the client’s needs. It focusses on brain theory about how we cognitively process information to cause us to perceive or behave in a certain manner. My experience in his program ranks high with me as the most rewarding time of my life.

You can imagine how particular Ralph was about how his site would work and which features would be used to maximize the presentation of his lovely work! Ralph has enjoyed for this particular site and I remain indebted to him for his fine instruction about graphic design, whether it be used for print, for television, or for the web!

Here is a link to Wileman’s website.

 

 

 

2020-09-12T22:13:19+00:00November 7, 2014|web design|

Where to Look. What Neuroscientists Tell Us.

The Latest in the field of Neuroscientists tell us about where to look, about when and why!

From my very first exposure to Jungian and Freud psychotherapists, up on through various philosophers such as Sartre and Nietzsche, I have been interested in why we do what we do. After majoring in psychology in college, which pretty much focussedon how our brain worked to motivate us (operant conditioning) or to help us perceive and think about things (cognitive psychology), I was hooked. Then in graduate school the shift moved towards how our brains interact with media and I have never been able to stop reading about it and readjusting the premises.

Here are a few thoughts that were part of what I learned way back when from Dondis A Dondis…

He hypothesized that our brains would scan a page in a quadrant like fashion and moving down into the center of the page in squares and finally landing at the middle lower left. He proved that advertising that positioned the most critical image there “such as a burning house, buy this insurance” would be a slam dunk.

He also noted that circles create a sense of completion, strong horizontals suggest the horizon which makes us feel steady, while diagonals generate tension and interest.

He also included many different techniques for creating visual that created different emotional effects including…

simplicity, complexity, randomness, repetition, serial presentations, exaggeration, understatement.

Just recently I ran across a new article that used the latest in neuroscience to determine where a viewer looks when faced with a screen. It appears that a combination of LARGE text positioned to VIBRANT graphics creates the most tension and thus attracts our attention. And this would not work if the space were clogged up with too many images and too many words so it is difficult to distinguish between the many competing values of color, font, and picture. None of this is actually very surprising, but worthy because once again it attempts to explain why some visual “campaigns” work and others don’t or remain pale in the light of more vibrant approaches.

Any how, here is the latest about what one should apply when positioning items on a web page. The link of note is simply here.

 

2014-11-07T21:23:39+00:00November 7, 2014|graphic design|

Using the Blogspot Site

Creating and hosting a site using blogger dot com is easy and a straight forward task. Plus, once you set up an account with google, creating blog sites is free! If you frequently want to have a place to post your images or ideas to, blogger makes it easy to work with and maintain. You can select the color, look, and features you like from a variety of templates. For instance, the blog spot pictured here was created to attract potential renters to this lovely beach cottage. There are menu selections so viewers can see images of the property, review the amenities, look through images and short descriptions about the area in a Locale Gallery, get a map to the area and more information about the attractions in this coastal area just north of Beaufort, North Carolina. I created a custom text logo that included image of a Pelican.

To take a look at the design for this special site, use this link.

By the way, you can even “mask” the format for the blog, which by default follows this format: your-name-or-text.blogspot.com, and get a domain name of your choosing to bring up the home page for your blog. To get started, make sure you have a google account and go to its location where you set up your blogs.

 

2020-09-12T22:15:09+00:00November 7, 2014|blogging, other initiatives|

What Experts Say about Blogging as An Artist

Blogging has become the preferred way to communicate on line. And might be as popular and as useful as websites used to be for artists, small businesses or other initiatives. Here’s what two recognized experts on blogging about art have to say. I think these basic principles apply to any products or services you want to market on line. The original source for my recent enlightenment is from a podcast this past summer by Xanadu Gallery, who is recognized as a leader is art marketing. In that particular podcast its authors explained why and how artists should blog.

Since this is a topic of high interest to me — as a artist and blogger — I carefully took notes. (I am also the blog master for the Orange County Artists Guild site, so I figured I better pay attention.) And there is always more for me to learn.

What follows is a composite based on what the two hosts — Barney Davey of  ArtPrintIssues and Jason Horejs of Xanadu Gallery had to say about the way to go or not! So read on…
According to Barney, (cited above), first and foremost, the purpose of blogging about your artwork is to sell and sell and sell. The bottom line is in fact the bottom line. Barney says that many artists might cringe at the idea of commerce and feel they are selling out, but the truth is, to be appreciated you have to get the word out. And there is no better way to do that than with a blog.

Art Print for BloggingAnd I agree with Barney. I find that some artists are afraid to blog because they think they have nothing to say. But there is plenty to talk about. Your personal history, your art process, the personal path and evolution of your art. Readers, followers and hopefully collectors enjoy seeing images of various new work or work in process.

Also, some artist are hesitant to blog because they worry that their spelling and grammar is rusty. One solution to that is to ask a friend to double check your work, or, did you know that there are proof-reading services available?

Barney suggests contacting gramlee.com. He says that this professional proof-reading service is incredibly cheap and can keep you from embarrassment.

My feeling is that this new media — blogging — is all about exchanging ideas and information in an informal, personal manner. It is about getting comments from others and hopefully starting a conversation on line. And when you build a blog you can decide how you want to communicate with others, or have them respond to you. And there are different widgets available for different purposes.

For instance, most all blogs have a widget available for an RSS feed — an acronym for Real Simple Syndication. An RSS feed announces to self-select readers that you have posted a new article and a listing of the post will show up in someone’s reader. According to Barney and Jason referenced above, a smarter way to keep track of who your potential collectors and customers might is to ask readers to subscribe to your email service and place that widget at the top right side of your blog. I have also done the same from the get go!

Then Barney suggests that you capture all those emails from your blogs, from any other lists you have, such your gallery openings, and maintain an email service with something such as Mail Chimp. With them you can get 2 thousand subscribers for free and sent out a slew of emails per month for free!

Another issue that is particular concern to artists is whether or not to sell their art on line.  According  to Barney Davey, eCommerce is A-OK. He says it is particularly useful if you do not have an exclusive relationship with a gallery.

Here are a few tools that might be useful for analytics (courtesy of Barney and Jason cited above). Note why — according to these very serious experts — you would use them:

  • sitemeter : helps you keep track of states and where they are from
  • statcounter: overall statistics about your site
  • enscribeseo: to find out more about your SEO rating.

And here are other tools to avoid SPAM clogging up your site:

  • WordPress uses Akismet
  •  Typepad has a Spam Blocker
  • Blogger automatically tries to filter spam before it reaches your blog site

For my blogging and website I use three types of analytics. I use google analytics for my hand-coded website about media. I have used blogger dot com for my media blog; it has analytics built into the application without any extra work. And for my new art site which I created using WordPress I use the plugin Akismet because it has stat features.

The last thing to address is how not to get burned out blogging. Using Social Media and blogging on a regular basis can be tedious and wreck your enthusiam for communicating with your readers.  Meghan Ward is an accomplished writer who also blogs regularly. This article of hers has useful suggestions about blogging and social media.

PS. For those that are interested in viewing a few samples of articles written by local artists that I posted on my art website blog, see this page. 

2020-09-12T22:17:03+00:00November 7, 2014|artist, blogging|

Design with Quadrants Around A Spine

Here is an interesting layout for a website I designed for a ceramicist located here in Chapel Hill. Most of her work is hand built and assumes a variety of simple organic shapes. Many of her pieces are textured with markings that add a primitive decorative value to the art. Various expressions result from her sculpting and carving into the clay.

To keep the emphasis on her unusual work, and compliment it in a way that does not distract from its innate charm, I created a site with a minimalist style. I selected simple fonts for understated text in the color of grey to compliment the handsome photography and inserted one thick grey rule to underscore her site’s name. I positioned a vertical dotted green line with a subtle shadow to separate her name from the selections to the right.

For the basic layout, I adopted a simple four quad split.  I positioned her logo at the upper left (which matches her domain name); and at the right I placed page choices with rollovers of green to indicate their selectability. On each page, the lower left quadrant contains the main content — descriptive text related to the imagery at the right. Normally, all text on a site would be left justified, but in this case I chose not to follow that convention. Note that the text in each quadrant is positioned to that it is tangent to the central spine of the design.

As a result, Linda’s site makes a simple but sharp statement. It grid steps back as a frame to showcase Linda’s fine work. It anchors the content — a generous offering of images with a minimal amount of verbiage.

Take a look at Linda’s fine work, and feel free to comment on the site design if you like!

2020-09-12T22:18:42+00:00November 7, 2014|artist, web design|
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