Work with a Designer That Is Local
Keep in mind that a designer that is local is more likely to understand the particular challenges you face at your locale and market. Most of my clients are close by — from Chapel Hill, Carrboro, Durham, Pittsboro, Hillsborough and Raleigh. I enjoy working local — because it feels more personal and I can create at an easily customized scale!
The websites I design are for artists and other professionals, for small business persons, and other initiatives. I enjoy creating a look and feel that compliments a client’s work.
Be Smart About Your Marketing
With over 25 years experience in media design and marketing, I can offer you a wide range of services. Websites I design create just the right response. So potential customers or clients feel compelled to take action, feel secure in using your service, or appreciate the beauty of a product, be it commercial or artistic. Because of my varied experience, I can often anticipate opportunities and quickly determine what you need by using the right words and the right imagery!
Tell the Designer About Your Needs
Before I design, I listen carefully to your needs and the goals for your site. My design is interactive as I work closely with you to include the features which best promote your primary communication needs. My role? To understand your interests so I can craft a message that hits the mark. Your mark. How it looks, how it feels and what it says about you.
I am both a tech counselor helping you to gain insight into what you hope to achieve, and an artist making sure your site is attractive.
Choose a Visual Style That Has Impact
My web designs are clean and contemporary; I choose themes and color schemes that are pleasant to view and viewers find attractive. Clients comment that my visual design is imaginative. When I design for artists, I compliment the particular style of your work so that it is shown at its best. For other professionals, I select visual elements that make a strong statement about your type of work. I also design logos to compliment your style and reflect a tone that for your particular viewers will be well received.
Sharpen the Message with Good Writing
With my strong background in writing for media, I can help you craft a verbal message that supports the visual. I can help articulate the purpose of your site and promote your talents, your products, or your services in a direct and engaging manner. In addition, I can turn a phrase to make the tag lines that identify your work memorable, and your headings appealing.
Build a Strong Foundation
When building a website I can help you structure the content so that it is easy for viewers to navigate and quickly access what they need. What to click on and where to go should be intuitive. This is a major strength of my work; my architecture for a site is the foundation needed, before embellishments are applied.
Use WordPress for Fine Features
In the past few years I have moved my development efforts from hand-coding my websites to the use of WordPress. Why? Because Wordpress offers a wide array of highly functional themes. And it is easy to customize the site so it meets your particular needs. If you are inclined with just a little training you have the option of updating your own text and images, as well as promoting your particular interests in a blog.
There are two places that I recommend for selection of an appropriate theme. One is Themeforest, which has WordPress themes with a wide variety of specialized features and most professional looks. The second I am interested in is a group named Elegant Themes. This group offers valuable blog articles about how to best use WordPress themes.
Spread the Word through Social Media
I can also help you with appropriate uses of Social Media, and build a website that incorporates icons that help you integrate your different social media efforts. I am also well-versed in blogging, maintaining a blog about the use of media on this site and also a blog about my art and other individuals. I can integrate your blog with your website which can help you gain visibility in the world of web media.
Use Reputable Domain and Hosting Services
I work with different internet services for domain registrations and hostings, but I most impressed with godaddy. Most of my sites have been built using them to establish a domain and host sites, whether they are hand coded or WordPress site. I can help you get set up with them and guide you into making the best decisions about which service to use and why! We can initiate the contact properly together and avoid charges for unnecessary features!
You might also note this Verified Seal icon from godaddy. The site you are viewing has a SSL certificate so you know it is secure while you are here!
Follow Best Web Practices and Search Engine Optimization Principles
I also understand the basic principles of Search Engine Optimization, so I can create a website design that follows the best practices and guidelines needed to get you recognition.
Here’s a site about Cornerstone Content which can help your viewers appreciate your website. It is important that your content is interesting and insightful. And if Google considers it worthy it will rank you higher in its listings. By the way, Cornerstone Content is published by SEO by Yoast, which is the most dominant plugin for Wordpress SEO.
Also, to find out more about how to succeed on the web I continually update a special resources page on this website to keep your informed. There you can read more about basic principles of SEO, smart design and marketing ideas, as well as how to blog, how to sell, and how to make the best use of social media.
Add Video to Enhance Your Site
For those of you interested in including video on your site, I can provide video production services. My video work is pleasing to the eye and holds your attention. As in other media, I concentrate on the effect that every angle has and I am aware of how each view contributes to the visual impact. Lighting and composition are a critical part of any video; I have been trained by “the best in the biz” so I know what needs to be done to make a program — short or long — a good one. And if needed I have access to highly skilled video crews that ensure a professional look to the program.
Any video piece I produce for you will be properly encoded for the web and easily embedded into a website. I upload my more artistic and playful videos on a Vimeo channel, while I upload more serious programs for business or non-profits to YouTube.
For examples of the work I have done for artists, see this page.
For examples of the video work done in the past while I was in a corporate environment, producing programs for business and non-profit organizations as well as NC state government, see this page.