Keep in mind that a designer that is local is more likely to understand the particular challenges you face at your locale and market. Most of my clients are close by — from Chapel Hill, Carrboro, Durham, Pittsboro, Hillsborough and Raleigh. I enjoy working local — because it feels more personal and I can create at an easily customized scale! The websites I design are for artists and other professionals, for small business persons, and other initiatives. I enjoy creating a look and feel that compliments a client’s work.
With over 25 years experience in media design and marketing, I can offer you a wide range of services. Websites I design create just the right response. So potential customers or clients feel compelled to take action, feel secure in using your service, or appreciate the beauty of a product, be it commercial or artistic. Because of my varied experience, I can often anticipate opportunities and quickly determine what you need by using the right words and the right imagery!
Before I design, I listen carefully to your needs and the goals for your site. My design is interactive as I work closely with you to include the features which best promote your primary communication needs. My role? To understand your interests so I can craft a message that hits the mark. Your mark. How it looks, how it feels and what it says about you. I am both a tech counselor helping you to gain insight into what you hope to achieve, and an artist making sure your site is attractive.
I can help you choose a visual style that has impact. My web designs are clean and contemporary; I choose themes and color schemes that are pleasant to view and viewers find attractive. When I design for artists, I compliment the particular style of your work so that it is shown at its best. For other professionals, I select visual elements that make a strong statement about your type of work. I also design logos to compliment your style and reflect a tone that for your particular viewers will be well received.
I build a strong foundation! I make sure you structure the content so that it is easy for viewers to navigate and quickly access what they need. What to click on and where to go should be intuitive. This is a major strength of my work; my architecture for a site is the foundation needed, before embellishments are applied.
And I sharpen the message with good writing. Words need action to attract the right attention! With my strong background in writing for media, I can help you craft a verbal message that supports the visual. I can help articulate the purpose of your site and promote your talents, your products, or your services in a direct and engaging manner. In addition, I can turn a phrase to make the tag lines that identify your work memorable, and your headings appealing.
OTHER SERVICES: I can also prep photography, create postcards, business cards and powerpoint presentations. Read about marketing collaterals here.
I also understand the basic principles of Search Engine Optimization, so I can create a website design that follows the best practices and guidelines needed to get you recognition.
Also, to find out more about how to succeed on the web I continually update a special resources page on this website to keep your informed. There you can read more about basic principles of SEO, smart design and marketing ideas, as well as how to blog, how to sell, and how to make the best use of social media.
I can also help you with appropriate uses of Social Media, and build a website that incorporates icons that help you integrate your different social media efforts. I am also well-versed in blogging, maintaining a blog about the use of media on this site and also a blog about my art and other individuals. I can integrate your blog with your website which can help you gain visibility in the world of web media.
For those of you interested in including video on your site, I can create video using your images positioned in full motions with special effects. Any video piece I produce for you will be properly encoded for the web and easily embedded into a website. I upload my more artistic and playful videos on a Vimeo channel, while I upload more serious programs for business or non-profits to YouTube. Here is a sample of an “advertisement I made” for my website services
For examples of videos I have created for artists and galleries, see this page.
For examples of the video work done in the past while I was in a corporate environment, producing programs for business and non-profit organizations as well as NC state government, see this page.